An Address Curated by Design, Not Density
Prive Iconic Tower rises as a singular statement within Signature Global's flagship Cloverdale township on Southern Peripheral Road. Signature Global Ltd has announced the launch of Prive Iconic Tower, an ultra-luxury residential development furnished by Armani/Casa, within its flagship township Cloverdale on Southern Peripheral Road (SPR), Gurugram, with the standalone tower comprising 72 exclusive residences offering spacious 4-bedroom apartments with only two units per floor. This deliberate scarcity of just two homes per floor transforms every residence into a private sanctuary, away from the crowded corridors typical of high-rise living.
The project's identity is shaped by an unusual partnership: Developed in association with SEETU Kohli Homes, the project marks a significant step in Signature Global's expansion into the premium and luxury housing segment, with a focus on globally inspired design and low-density living. Every interior is envisioned in step with an internationally recognised design house, giving each apartment a furnished, gallery-like finish rather than the bare-shell handover typical of the segment.
Prive Iconic Tower is part of SG SPR Estate, a 125-acre integrated township being developed along the Southern Peripheral Road, placing the tower within a larger, self-sufficient ecosystem of retail, greens, and community infrastructure rather than as an isolated high-rise. This scale of the surrounding township means residents inherit landscaped boulevards, internal roads, and civic amenities well beyond the tower's own footprint.
Market response has validated the ultra-premium positioning early. The company expects to generate approximately 580 crore in revenue from the project, and according to the company, the project has received a strong response at launch, with a significant portion of the inventory already committed to buyers, reflecting the pent-up appetite for branded, design-led residences along the SPR corridor.
