Signature Global Commits ₹4,800 Crore to Dwarka Expressway Luxury

Signature Global's ₹4,800 Crore Luxury Push on Dwarka Expressway

Gurugram's real estate map has a new address to watch. Realty firm Signature Global will invest Rs 4,800 crore to develop a luxury housing project in Gurugram as part of its strategy to expand business amid strong consumer demand. The announcement, confirmed to PTI by the company's leadership, marks one of the developer's largest single commitments to the premium housing segment and signals a clear pivot from its affordable-housing roots toward high-value real estate. The project at the centre of this investment is 'Sarvam at DXP Estate'. The company, which emerged as the fifth-largest listed realty firm last fiscal in terms of sales bookings, has recently launched a new project, 'Sarvam at DXP Estate', spread over 13.56 acre, located on Dwarka Expressway, Sector 37D in Gurugram, and will have 1,798 apartments. The scale of the development places it among the larger single-phase luxury launches on this corridor in recent years. On pricing and availability, the company has structured the rollout in phases to manage demand and construction timelines. In the first phase, the company is offering 50 per cent of the total units for sale in a price range of Rs 3-4 crore per unit. Speaking on the scale of the commitment, "The total investment in the development of this project is estimated at around Rs 4,800 crore," Signature Global founder and Chairman Pradeep Aggarwal told PTI. Timelines and funding have also been laid out clearly by the company. The construction works will start soon, and the project is expected to be completed by 2032. On how the capital-intensive project will be financed, Chairman Pradeep Aggarwal noted that the entire investment will be funded mainly through internal accruals, including advances received from customers. Sustainability and lifestyle positioning form a core part of the pitch to prospective buyers. Aggarwal highlighted that the company is focusing on sustainability and wellness elements in this project, which will also be Indian Green Building Council (IGBC) Platinum certified, and has onboarded many wellness and lifestyle brands in this project, including the Michael Phelps Swimming Academy. This wellness-and-brand-led approach mirrors a wider trend among listed developers courting India's growing pool of luxury homebuyers with global lifestyle tie-ups rather than just square footage. The timing of this launch is closely tied to the company's broader sales ambitions for the year. The launch of this project is expected to help the company achieve its annual sales bookings target of Rs 12,500 crore, after Gurugram-based Signature Global sold properties worth Rs 10,290 crore during the last fiscal. However, the road there hasn't been without bumps: in the April-September period of 2025-26, the company reported a 21 per cent decline in sales bookings to Rs 4,650 crore from Rs 5,900 crore in the year-ago period. Despite the dip, management has stayed upbeat, with the Rs 4,800 crore Sarvam launch positioned as a key driver to close the gap in the second half of the fiscal. This luxury push doesn't exist in isolation. Signature Global has followed up with further branded-luxury moves, including a tie-up on Southern Peripheral Road where it plans to launch a branded luxury housing project in Gurugram with an estimated revenue potential of around INR 5,000 crore, developed on a 7-acre parcel within its 25-acre landholding on Southern Peripheral Road offering about 20 lakh sq ft of saleable area. Taken together, these back-to-back luxury announcements suggest Signature Global is deliberately layering premium inventory onto its traditionally affordable-housing base, betting that Gurugram's Dwarka Expressway and SPR corridors have room for sustained high-ticket absorption over the next several years. For homebuyers and investors tracking Gurugram's luxury market, Sarvam at DXP Estate is worth watching closely — both for its scale and for how a developer known for value housing executes at the Rs 3-4 crore price point. With construction slated to begin soon and possession targeted for 2032, early-phase buyers will be watching pricing movement, RERA registration, and brand tie-up rollouts as the most reliable signals of project momentum.